Microtalk is the consumer and business landline telephone business of The Microtalk UK Limited, leading independent communications retailer that provides voice and data services in the UK and overseas.

When we refer to "we" or "our" or "Microtalk" we are referring to Microtalk UK Limited and its subsidiaries, or any of them, as the context requires.

We have developed this policy because we want you to feel confident about the privacy and security of your personal information. Microtalk is registered under the data protection laws in the United Kingdom and takes all reasonable care to prevent any unauthorised access to your personal information.

When we refer to "personal information" in this privacy policy, we mean information, which identifies you as an individual, or is capable of doing so. Accordingly, we may hold and use data about you in your capacity as a consumer, a business customer, as an individual acting on behalf of a business customer, as a shareholder, or in any other capacity, for example, when you visit our websites.

If you are visiting any of our websites or using any our services, by continuing to do so, you indicate your agreement to our use of your personal information as set out in this privacy policy.

This privacy policy only applies to how Microtalk deals with your personal information. It does not apply to any other company or to any other company´s websites even if you access them through Microtalk. If you disclose your personal information to other companies your information will be dealt with according to their privacy practices.

We may ask you for information to enable us to provide a service to you and we collect this information by telephone, written correspondence or via a website. We may ask you for information including your name, private/business address, contact telephone numbers and email address. We may also ask you for other information that relates to the service you are using or ordering. For example, we may need your credit card number to charge you for certain services.

• When you (or someone using your telephone line) make a telephone call or send a fax that uses our telephone network or connect to the world wide web, we keep a record of that call (including the number called) to enable Microtalk to charge for it. We also receive from other operators information about calls made over our network, where we need that information for connecting and billing purposes.
• If someone abuses or damages the telephone network, for example by making offensive or nuisance calls, we may keep information relating to that abuse.
• We have information about your use of our services (such as the amount of time you spend on-line), which we use to manage our network, and for billing. We may also use this information for marketing products and services but we will give the option to opt out of receiving this material.
• If you enter into any of our competitions or promotions, we may ask for information about you, which will be made clear at the time you enter. We will also inform you of the purposes for which the information you provide may be used. * We may ask you from time to time about what use you make of the services we provide, what other services you would like us to provide in the future, and for other information, such as lifestyle data.
• We collect information from visitors to our websites to help us to make improvements to the websites and to the services we make available. We know, for instance, how many visitors there are to each website, when they visited, for how long and to which areas of our website they went. We may share this information with our advertisers and to other companies which offer their goods or services on our websites. It helps to show these organisations how effective our websites are as sales channels for their products. You or any other individual cannot be identified from the information we share as the data is aggregated and anonymised.

We do not use this information to:

• identify individuals visiting our website; or
• analyse your visits to any other websites (except that we do track you if you go to websites carrying our banner, but we do not identify personal details while we do this); or
• track any Internet searches which you may make while on our website.

• We may receive personal information about you from other companies and organisations (for example, for marketing purposes) and we rely on these third parties to obtain your consent for us to use this information.
• We receive information from other telecommunications operators about their customers to enable us to enter their details (together with our own customer´s information) in telephone directories. We also make telephone numbers available on directory enquiry services unless customers have chosen to be ex-directory.
• Please note that when you order goods and services from Microtalk we may make enquiries about you for credit reference purposes. These enquires include searching your records held by Experian / Equifax or any other credit reference agency and checking any details held on you by the Interactive Media in Retail Group (IMRG) Security Alert or any other fraud prevention scheme. At all times where your information is disclosed to us we will protect it in accordance with this policy and keep it secure.

As a normal part of our business we share with other communications companies information for connecting and charging for calls over each others networks. We sometimes use other companies to provide services to you or to provide services to us. To enable them to do this, we may need to share your personal information with them. When we do so, these companies are required to act in accordance with the instructions we give them and they must meet the requirements of the Data Protection Act to keep the information secure.

We may share your personal information with other parts of Microtalk UK Ltd to enable them to conduct their own businesses and to market their products and services to you. We provide this information in accordance with our code of practice on the disclosure of customer information. This code limits Microtalk´s ability to share information in this manner and is intended to prevent Microtalk gaining unfair competitive advantage over its competitors. We may share your personal information with other companies so that they can contact you with details of other products or services you may be interested in. We will only do this if you have agreed to this and where the companies agree to use your personal information for that purpose only. If you have agreed to receive information about products and services from another company and later decide not to you will need to contact that company yourself to let them know. You can of course ask us not to continue to provide your personal information to any more companies in future.

We may provide information, in response to properly made requests, for the purposes of the prevention and detection of crime, and the apprehension or prosecution of offenders. We may also provide information for the purpose of safeguarding national security. In either case we do so in accordance with the Data Protection Act. We also provide information when required to do so by law, for example under a court order, or in response to properly made demands, under powers contained in legislation. If there is a change (or prospective change) in the ownership of Microtalk or any of its assets, we may disclose personal information to the new (or prospective) owner. If we do so, we will require them to keep it confidential.

If you believe the personal information we hold on your is incorrect you may amend it by following the procedure set out below in "How can I change the personal information Microtalk holds about me?"

The time period for which we keep information varies according to what the information is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.

Countries in the European Economic Area (EEA) are required to have a similar standard of protection of personal data but this is not always the case in countries outside of the EEA. We do sometimes transfer data outside the EEA but before doing so take steps to ensure that your data will be given adequate protection as required by the Data Protection Act.

If you want specific information please tell us and give us any relevant information to enable us to locate the information about you because this will speed up our reply. We may be able to provide the specific information you want without you having to make a formal request.

If the information we hold about you is inaccurate, please let us know and we will make the necessary amendments and confirm that these have been made.

You may choose not to receive marketing information from Microtalk and, if you are already receiving such information from us, you can ask us to stop at any time. If you would like us not to call or mail you with details of products, services and special offers, please call 0800 321 3023. If you would like to stop unsolicited telemarketing calls from companies, please contact the Telephone Preference Service on 0845 0700707 or do this online at www.tpsonline.org.uk and register your telephone number(s). Direct marketing calls should stop after 28 days.

If you would like to stop unsolicited direct marketing mailings companies, please contact the Mail Preference Service on 0345 034599 or do this online at www.mpsonline.org.uk. Direct marketing mailers should stop or significantly reduce after 3 months. (Remember to re-register if you change your address).

We are serious about guarding the security of your personal information and the details of any transactions made. We take appropriate organisational and technical security measures to protect your data against unauthorised disclosure or processing. We use a secure server to store the information you give us when you register or make an order (including your credit card details and your password). Any personal data you send us on-line is securely encrypted.

Please note that your customer reference number is a sensitive piece of information, which can be used with your telephone number to find out information about your use of Microtalk´s services. Please be sure to keep this information safe, and do not share it with others. For access to information such as itemised billing and some business account and ordering services, extra proof of identity and authorisation may be needed.

We may change our privacy policy from time to time. New policies will be published on our web sites.

Our privacy policy also applies to information collected when you use our websites.

You do not have to register to access most pages of our websites. However, if you provide information via the "contact us" or any of the other interactive features, you indicate your consent to our use of your personal data in the manner described in this privacy policy.

• If you do register on one of our websites, we may ask you to provide personal details such as name, address, e-mail address, telephone number and, where appropriate, Microtalk customer reference number. We also ask you to choose a password, and to complete a password security question and answer, in case you forget your password for any reason.
• Once you have registered on one of our websites, we may keep a record of your use of any of the services made available via that particular website.
• If you choose not to register with us and only browse our websites, we may gather information to help make your visit to our website more satisfying. However, this information will not identify you personally.
• If you do not wish to register, you will still be able to use and order some of the services offered via our websites. We will only ask you to provide such information as necessary to enable us to carry out the transaction in question. We will not use that information for any other purpose. You should note that some services are only available if you register on the website first.

If you have registered for any of the services available through our websites you may choose to cancel that registration at any time. You can do this in one of two ways:

• either using our website, or
• by sending a mail to our customer services at (customerservices@microtalk.co.uk)

Please ensure you inform us of the service which you wish to cancel. If you do either of these, your personal details will be deleted from our website database.

If you have registered you have direct control over information in your personal profile on our website. You can access and change this information at any time by using your personal access to our website.

Over and above what Microtalk does to safeguard your privacy and security on-line, there are a number of things you can do to protect yourself from Internet fraud:

• Choose a password (letters and digits) you can remember but others will not guess, change it regularly and, if you do write it down, keep it somewhere safe and secure.
• When you have finished your session on our website, make sure you prevent your details being seen by anyone that you do not wish to see them. So, if you have registered and logged in, remember to log off.
• Clear any cache so there is no record of any transactions left on screen - both Netscape and Internet Explorer let you do this.
• We also recommend you then close your browser so any history of the session is cleared.
• We collect information from visitors to our websites to help us to make improvements to the websites and to the services we make available. We know, for instance, how many visitors there are to each website, when they visited, for how long and to which areas of our website they went. We may share this information with our advertisers and to other companies which offer their goods or services on our websites. It helps to show these organisations how effective our websites are as sales channels for their products. You or any other individual cannot be identified from the information we share as the data is aggregated and anonymised.

We do not use this information to:

• identify individuals visiting our website; or
• analyse your visits to any other websites (except that we do track you if you go to websites carrying our banner, but we do not identify personal details while we do this); or
• track any Internet searches which you may make while on our website.

A "cookie" is a text file which is allocated by our server to your personal computer (PC) when you visit our website. If you want to know more about cookies please go to www.allaboutcookies.org which explains how cookies work and how you can manage their use. We use "cookies" to collect information from visitors to our websites and registered customers.

Our servers use two different types of cookies. The first type is known as a "session-based" cookie and is allocated to your PC only for the duration of your visit to our website. It helps you to move around the website faster. This cookie automatically expires when you close down your browser.

The second type of cookie known as a "persistent" cookie is allocated to your PC only if you agree by selecting the "Remember me" function. This cookie, if chosen, will remain on your PC for a period of time.

This cookie allows us to:

• welcome you as an individual when you log on to our website
• limit how often you see particular advertisements or announcements on our website
• identify your defaults if you have set up a customised homepage * provide you with relevant self-help information
• track where you have come from if you have come to our website from another website
• track how many times you visit a page or advertisement

We do not store information regarding your telephone number, account or payment details in the cookie, and this information cannot be accessed using it. Our cookies do not collect any information regarding the use of your PC or your Internet browsing in any way.

Please note that as the cookie is based on your PC, we will not find it if you visit our websites using a different PC to the one you registered on.

All types of cookies can be removed from your PC but there may be some deterioration in the service you receive (for example, you may receive many pop up boxes containing the same advertisements or you may not be able to access a page you earlier personalised).

Your browser lets you choose whether to accept, not to accept or to be warned before accepting cookies. These settings can be found in the advanced preferences

• In Internet Explorer 6 select: Tools menu / Internet options / Privacy
• In Netscape 7.1 select: Edit menu / Preferences / Privacy and Security / Cookies
• In Firefox select: Tools menu / Options / Privacy / Cookies

Third party Internet sites that you can link to from Microtalk´s websites are not covered by our privacy policy, so we urge you to be careful when you enter any personal information online. Microtalk accepts no responsibility or liability for these sites.

Other companies which advertise or offer their products or services on our website may also allocate cookies to your PC. The types of cookies they use and how they use the information generated by them will be governed by their own privacy policies and not ours.